Look Ma, No Heel Ties! Shimano Turns Your Footboards into Game Changers

Technological advances in rowing have been focused mostly on boat materials, hull design and weight. Most boats that are being made in this century are either at or below the FISA-required weight. Most shells are made from stiff materials that draw a rower to a particular boat manufacturer. But beyond that, how do you eek out a few more seconds of speed? How does a crew become the most efficient team on the water, able to edge out their competition? Shimano's answer is simple: ensuring the efficient transfer of power from the rower through the footboards to the hull itself. This transfer of power is akin to the pedaling motion in cycling, where the human body attaches to the bicycle and tries to get as much efficiency as possible.